Mid-Atlantic HERC

General Statement of Duties:

The Admissions Coordinator supports the College's enrollment, recruitment, and yield goals through the development and execution of strategic, creative, and data-informed enrollment communications. This position leads the creation and management of digital and social media content that nurtures the marketing and enrollment funnel through digital engagement and CRM-aligned communication strategies, guiding prospective students from inquiry through registration.

Working collaboratively with Enrollment Management, Marketing, and Admissions staff, the coordinator creates and manages original social media and digital marketing content including short-form video, graphics, photography, and written storytelling to increase reach, engagement, and conversion. The role executes organic social media outreach and CRM-aligned campaigns, integrating social content across multiple digital communication channels, and using performance insights to refine messaging. The coordinator regularly captures on-campus and community-based stories that highlight students, programs, and campus life, ensuring communications are timely, platform-appropriate, and student-centered.

Responsibilities:

• Creation and execution of enrollment-focused communication plans by student type, coordinating communication plans aligned with marketing, recruitment, conversion, and yield priorities via TargetX CRM (email/phone/text/USPS).
• Collaborate with Admissions, Marketing, and Enrollment Management teams to align digital and social content with CRM-based communication plans.
• Work closely with Associate Director of Admissions and Coordinator of Enrollment Management Data to produce content that complements email, SMS, chat, and outreach workflows within the admissions funnel.
• Support outreach tied to specific enrollment milestones, including inquiry generation, application promotion, onboarding, and registration readiness.

Digital Content Creation & Multimedia Production

• Create original photo, video, and digital content for Admissions, Marketing, Enrollment Management, and institutional use across social media, websites, CRM campaigns, and digital advertising.
• Provide videography and photography for on-campus events, recruitment activities, college programs, and community engagement initiatives.
• Edit and optimize multimedia content for platform-specific use, ensuring accessibility and brand consistency.

Social Media Management & Engagement

• Execute day-to-day social media content scheduling, publishing, and community engagement across college platforms.
• Monitor and respond to inquiries and engagement via social channels in coordination with Admissions, Marketing, Enrollment Management staff.
• Provide live or near real-time social media coverage of college events, recruitment activities, and community-based outreach.
• Monitor trends, emerging platforms, and engagement analytics to inform content planning and outreach strategies.

CRM & Campaign Support

• Coordinate with Admissions, Marketing, Enrollment Management teams to support CRM-aligned outreach campaigns through content development and digital amplification.
• Assist with maintaining campaign timelines and content alignment with recruitment and academic calendars.
• Track basic engagement metrics and assist with reporting to support evaluation of campaign effectiveness.
• Coordinate divisional CMR Comm Plan Committee

Digital Asset & Brand Management

• Manage and maintain the MWCC's photo and digital asset library, ensuring assets are organized, current, and accessible.
• Ensure all content adheres to college branding, accessibility, and style guidelines.
• Coordinate with Marketing and Communications staff to maintain consistent visual identity across platforms.

Collaboration & Outreach

• Work collaboratively with all Enrollment Management offices, and other campus partners to support enrollment and outreach initiatives.
• Support student ambassador and student-led content initiatives through strategic content creation and digital storytelling.
• Participate in planning meetings and digital strategy performance reviews, contributing creative ideas that enhance enrollment communications and digital engagement.

Other Duties

• Perform other related duties as assigned in support of college enrollment and marketing objectives.

Minimum Qualifications:

• Master's degree in Marketing, Communications, Digital Media, or related field; or an equivalent combination of education, training, and experience.
• Three years of experience in digital content creation, social media management, or marketing communications.
• Demonstrated experience using social media platforms, specifically Meta (Instagram and Facebook) TikTok, or comparable channels, for marketing and engagement.
• Working knowledge of digital photography and videography, including editing tools.
• Proficiency with Microsoft Office.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, meet deadlines, and work effectively in a collaborative environment.

Desired Qualifications:

• Experience supporting higher education enrollment or admissions communications.
• Familiarity with CRM-supported marketing or recruitment campaigns.
• Working knowledge of content management systems (e.g., WordPress).
• Experience with Adobe Creative Suite.
• Understanding of WCAG 2.1 accessibility standards for digital content.

Equivalency Statement
Applicants who do not meet the qualifications as stated above are encouraged to put in writing precisely how their background and experience have prepared them with the equivalent combination of education, training and experience required for the responsibilities of this position.

Campus Title: Coordinator of Enrollment Communications & Digital Content
Salary: $78,818.00 - $134,343.00

Actual Salary determined by education, experience, and any applicable grant limitations per the collective bargaining agreement. Applicants should be aware it is unlikely the salary will be at or near the top of the range.

Grade: 6
Employee Status: Full-Time
Benefits: Yes
Hours per Week: 37.5, Monday - Friday 8:30 am - 4:30 pm, with occasional nights and weekends
Number of Weeks: 52

Mount Wachusett Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, ethnicity, sex, disability, religion, age, veteran status, genetic information, pregnancy or related conditions, gender identity, sex characteristics, sex stereotypes or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits Sex-Based Harassment. Inquiries or complaints concerning discrimination, harassment, or retaliation shall be referred to the College's Affirmative Action Officer and/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights.  

About Mount Wachusett Community College

We are an innovative institution for teaching and learning excellence. Students and faculty are at the center of everything we do. If you are looking for the opportunity to come to work every day and help students achieve their dreams, Mount Wachusett Community College is the place for you. Our faculty, staff, and administration forge the direction of the college together - from governance to defining our mission. We understand that for our institution to remain relevant we must continually examine and refine the ways we serve our students. We strive to create an environment where students, faculty and staff feel comfortable and where new ideas and perspectives are encouraged and rewarded. We respect and honor our differences and make them work toward the advantage of all. The college is committed to attracting the best faculty and staff for our students, regardless of race, color, religious creed, age, physical or mental disability, sex, national origin or ancestry, marital status, sexual orientation, genetic information or veteran status. About the College Mount Wachusett Community College is an accredited, public two-year institution serving 29 cities and towns in North Central ...Massachusetts. The picturesque269-acre main campus is located in Gardner, Massachusetts; satellite sites are located in Leominster, Fitchburg, and Devens. The college offers over 45 associate degree and certificate programs, as well as adult basic education and high school equivalency programs, education and training for business and industry, and noncredit professional and personal enrichment programs. MWCC is on the forefront of state and national civic engagement and service learning initiatives and is nationally recognized as a veteran- friendly school. MWCC is in the process of constructing a $42 million science and technology building to support growing STEM programs. The college community enjoys many resources including the East Wing Art Gallery; the 555-seat Theatre at the Mount which hosts a variety of productions annually; the Fitness and Wellness Center, which offers a wide assortment of fitness classes, exercise equipment and an Olympic-size swimming pool; a complete library with access to thousands of on-line publications and data bases, as well as electronic classrooms. In addition, through its membership in the CWMARS regional library system, access is available to all other public and academic libraries in the region. Our Green Commitment In addition, if sustainability is important to you, Mount Wachusett Community College offers the chance to work at one of the greenest colleges in the nation. We are the largest greenhouse gas reducer of any Massachusetts state college, university, or agency, as recognized by the 2011 Leading By Example Award from the Commonwealth of Massachusetts. We have also been nationally recognized with a Climate Leadership Award from Second Nature, the supporting organization of the American College and University Presidents' Climate Commitment, and several other organizations. Our Gardner campus features two 1.65 MW Vestas V82 wind turbines that are propelling us to near-carbon neutrality for campus operations. With the college's biomass and solar technologies incorporated into the mix, coupled with significant efficiency improvements, MWCC generates nearly all of its energy on-site to operate as a near-zero net energy campus. About our benefitsOur full-time faculty and staff enjoy a liberal benefits package, including generous retirement plans, eleven health insurance options, dental care, life insurance and long-term disability insurance. In addition, we offer a tuition remission program which provides education benefits at Massachusetts state colleges, community colleges, and University of Massachusetts Colleges for full-time employees, their spouses and dependent children. Education and lifelong learning are valued here. Additionally, sabbatical opportunities and other professional development opportunities are possible. About the regionMount Wachusett Community College is located a few hours from the stunning beaches of the Cape Cod National Seashore, an hour's drive from the cultural attractions and big city lights of Boston, and forty-minutes from the county seat of Worcester, with museums, a thriving restaurant scene, and excellent amenities. A wide variety of state and national parks, including the Appalachian Trail, the White Mountains, the Berkshires and the Green Mountains are all a day-trip away. The best that New England has to offer is here: quaint villages, bustling cities, and beautiful vistas. The Boston Museum of Fine Arts, the Worcester Art Museum and the Fitchburg Art Museum offer incredible collections. There are opportunities for great shopping in area cities, towns, and nearby outlet malls. North Central Massachusetts is home to excellent public, charter and private schools as well as an affordable lifestyle. Hiking, biking, and walking trails are spread throughout the region as well, for those seeking to maintain an active outdoor lifestyle. We hope you will consider applying for one of our open positions, and discover all that Mount Wachusett Community College and the North Central Massachusetts region have to offer.

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Connections working at Mount Wachusett Community College