The communications and programs associate works closely with the director of experiential programming (hereafter the director), others in the Dean’s office, and Williams School faculty and staff. The individual has primary responsibility for developing digital content strategy and communication plans about a variety of co-curricular programs. The associate will also play a key role in planning and executing these programs.
Washington and Lee University actively promotes a dynamic and inclusive environment that allows students and employees of multiple backgrounds, cultures, and perspectives to learn, work, and thrive together. Successful candidates will contribute to that environment and exhibit potential for excellence in their areas of expertise.
In partnership with the director, creates and manages content for the Williams School website, e-communications, and social media platforms:
Develops annual Williams School social media content calendar and executes strategic social media plans
In collaboration with communications staff, creates, curates and edits content for the Williams School website, print publications, email newsletters and social media channels, including feature stories, photo galleries, infographics, videos, and audio files.
Responsible for regular maintenance of the Williams School website. As a Williams School web expert, provides training and support for colleagues.
Attends regular planning meetings with university communications staff and director of experiential programming, serving as a strategic partner to propose ideas and develop strategies
Completes special projects for the Dean’s office, including slide decks for internal and external presentations and the Dean’s year-in-review digital project.
Works with the director to plan and promote special event programming for the Williams School. Examples of programs include the Executive-in-Residence program, on-campus summits, and field experiences such as the New York AdMarComm Trip.
Generates media related to these programs, such as trip guides, programs, social media posts, and post-event articles.
Designs and orders promotional materials for all such programming, such as posters, digital signage, postcards, etc.
Oversees online event management platforms, such as Sched, to ensure the best event experience for attendees and maximum engagement with the university.
When necessary, coordinates virtual events using Zoom and similar platforms.
Administers and analyzes post-event surveys when requested by the director.
Occasional overnight travel to staff out-of-town events and summits may be required.
Works with colleagues in University Advancement to manage online student, parent, and alumni registration for Williams School events and programs through Raiser’s Edge.
Associate is expected to attend and help direct Williams School programs and events as required by the deans and director, which may require working nights and/or weekends.
Additional related duties as assigned.
Bachelor’s degree in communications or a related field required, with 3-5 years’ experience working in public relations, marketing, journalism, or a related field preferred, or a combination of education and experience from which a similar background would be achieved. Must possess sound editorial judgement and superior skills in writing for the web and social media management. Solid understanding of best practices in digital and mobile communications. Experience with social media management, web content management, and email marketing are required. Coordinator must be proficient in the Microsoft Office Suite, especially Word and Excel, and be willing to learn new software and technology. Proficiency with Adobe Creative Suite and Raisers’ Edge preferred. Experience with video technology and digital photography would be a plus. This is an independent position requiring the holder to manage multiple projects.
The university requires employees to become fully vaccinated for COVID-19 and new employees must provide proof of at least their first shot prior to the first day of employment. Individuals may seek a medical or a religious exemption to the vaccination requirement.
Upload a resume and cover letter required. You will be asked to provide contact information for three professional references in the application questionnaire. Review of applications will begin immediately and continue until position is filled.
External Applicants: Please upload your resume on the Quick Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page. Add your cover letter and any other documents required for the position to the Resume/CV document upload section at the bottom of the My Experience application page. You will not be able to modify your application after you submit it. The My Experience page is the only opportunity to add your cover letter and supporting document attachments. The online application form requires you provide names and contact information for three professional references.
Current W&L Employees: Apply from your existing Workday account. Do not apply from the website. Log in to Workday. Click on the Career Application, search Find Jobs, and openTasks and Reports . Locate the position and click Apply. Update your Education and Job History. Attach your cover letter and resume, and provide three professional references in the appropriate boxes. Refer to this Job Aid for additional guidance.
Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
Grasping: Applying pressure to an object with the fingers and palm.
Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
Working Conditions: None
Types of Work: Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Work Schedule: M-F, 8:30 – 4:30 with occasional nights and weekends required.
Pay commensurate with experience.
Internal Number: R165
About Washington and Lee University
Washington and Lee is a top-ranked, private institution in Lexington, Virginia where we integrate the rigorous inquiry and critical thinking of a liberal arts curriculum with nationally accredited undergraduate programs in business and journalism, and a graduate School of Law. Our graduates, mentored by a faculty of teacher-scholars, are ready to make a meaningful impact wherever they go in the world.
The campus is a national historical landmark, the city offers small-town charm, and the Allegheny and Blue Ridge Mountains provide unparalleled surroundings.
Washington and Lee affirms that diverse perspectives and backgrounds enhance our community. We are committed to the recruitment, enrichment, and retention of students, faculty, and staff who embody many experiences, cultures, points of view, interests, and identities. As engaged citizens in a global and diverse society, we seek to advance a positive learning and working environment for all through open and substantive dialogue.
Washington and Lee is an Equal Opportunity Employer. As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the devel...opment of a campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all-inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.