General summary/purpose: The Advanced Academic Programs (AAP) division in the Krieger School of Arts and Sciences at Johns Hopkins University (JHU) seeks an experienced and dynamic Social Media Manager to manage conversations and distribute valuable content across numerous social media platforms. Each year, AAP enrolls over 5,000 graduate professional students, both part-time and full-time, in more than 40 distinctive professional graduate degrees, post-baccalaureate certificates, and non-credit courses. Over 77% of AAP's enrollments are through the online programs, otherwise classes occur on campus, either in Washington, D.C., or Baltimore. AAP Marketing is also responsible for a significant summer and intersession portfolio of courses and programs offered at the pre-college and undergraduate level.
Each year, the Office of Summer and Intersession Programs (OSIP) enrolls more than 4,000 students.
AAP's Marketing and Communications division seeks to implement a vision that integrates and rebrands all marketing initiatives to highlight the value of its offerings and the success of its students. Under the direction of the Executive Director of Marketing and Communications, the Social Media Manager is responsible for developing a strategy for enhance the brand, engage the target audiences, and increase social media market presence and share for each AAP program across several platforms.
A successful Social Media Manager will build a robust network within Hopkins and across the higher education industry audience and will achieve strong engagement and outcomes in the following areas: developing content and the strategic management and posting of the same across social media sites to generate program inquiries, enrollments and alumni engagement.
This role will develop a strategic and sophisticated framework to establish and grow communities of distinct audiences across a variety of interactive and interconnected social media networks.
Note: Please note that this position is not eligible for visa sponsorship
Specific duties & responsibilities: 30% - Strategic Planning
Develop a long-term strategy for communicating through targeted social channels.
Utilize data effectively when formulating digital content strategies across all online platforms.
Establish metrics and also utilize social media analytics to monitor the effectiveness of the social strategy and media channels.
Monitor trends in social media tools, applications, channels, design and strategy.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
Measure the results of content marketing activity to inform future campaigns.
40% - Content Creation and Distribution
Develop and maintain a posting calendar that aligns with the Institutions deadlines to achieve marketing objectives.
Create, curate, and manage all published content (images, video, written, and audio/podcast).
Align content to support a mix of prospective students, current students, and alumni.
Maintaining an engaging and consistent voice that aligns well with the University brand.
Design, create and manage promotions and social ad campaigns that integrate with AAP's overall marketing campaign plan and channels.
Implement SEO best practices.
30% - Conversation Monitoring and Response
Monitor, listen, and respond to users in a
Internal Number: 56879-en_US
About Johns Hopkins University
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.