A member of the Peabody Institute’s Marketing and Communications Office, the Social Media Specialist is responsible for managing the Institute’s social media strategy and channels and creating and producing high-quality content for the Institute’s social media, digital promotions, and livestreamed events. This position will drive the implementation of impactful online tactics and content to support Conservatory student recruitment, Preparatory enrollment, marketing for new courses and product lines, concert and event promotion, and Institute-wide branding and development, among other marketing and communications campaigns.
Located in the heart of Baltimore’s Mount Vernon Cultural District, the Peabody Institute was founded in 1857 as America’s first academy of music. Today, through its degree-granting Conservatory and its community-based Preparatory music and dance school, Peabody trains musicians and dancers of every age and at every level.
Note: This position is not eligible for visa sponsorship.
• Manage the Peabody Institute’s enterprise-wide social media strategy and channels, to include content creation and approval, budget and execution, and analytics for both paid and organic social across multiple discrete campaigns. Translate institutional objectives into effective social media engagement tactics. Work closely with colleagues to ensure integration across platforms and campaigns as mart of a multi-channel approach. • Collaborate with staff, faculty, and students to identify and prioritize effective content creation and storytelling opportunities. • Manage and monitor social media platforms in the event of crisis communications events, including inclement weather messaging. Use professional judgment to escalate hot-button comments, trends, or issues proactively when needed. • Monitor online commentary and engagement. Provide reports and analysis on social media KPIs and continually seek to improve messaging, reach, and engagement. Stay current on digital communications trends and tools and make proactive recommendations for improvement and enhancement. • Work independently to schedule, shoot, edit, and produce compelling social media-friendly video content, including faculty and student profiles, concert and event previews, short features for livestream intermissions, and special projects. Shoot live events, conduct interviews, and capture b-roll as needed. Manage content approval workflow. • Work with communications colleagues to schedule and distribute video content to targeted audiences, creating different versions as needed. Write introductory copy, blog and social media posts, and captions to accompany media/videos. • Manage the social stream and chat during livestream events. Create animations and infographics for digital platforms, including livestreams and the campuswide digital information screens. Support the Dean’s Office and other administrative leaders in the creation of, and regular updates to, executive presentations (PowerPoint). • Work with colleagues in marketing and IT to evolve and maintain video storage and digital asset management solutions. • Assist with capture and editing of video more archival in nature. • Provide support and other marketing duties as assigned.
• B.A. in marketing, communications, journalism, multimedia content, or other relevant area of formal academic training. • Motivated, creative, and self-directed, with at least 2 years of relevant experience and a proven blend of editorial/storytelling skills and technical know-how. • Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula. • Experience using social media platforms for marketing and paid digital advertising. Familiarity with Facebook Business Manager, Google Ads and Google Analytics. • Proficiency in industry-standard Adobe video, audio, and photo editing software, as well as PowerPoint and Microsoft Office applications. • Working knowledge of content management systems, WordPress in particular, and of HTML and content publishing tools. • Strong written and verbal communications skills. • Ability to work independently and to interact well with a diverse population of colleagues. • Excellent organizational skills, attention to detail, and ability to manage deadlines and a high volume of projects in a fast-paced environment. • Available to work occasional evenings and weekends as needed.
• Interest in/knowledge or appreciation of classical music, jazz, dance and the performing arts. • Experience in arts and/or education setting.
Classified Title: Communications Specialist Working Title: Social Media Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: $43,530 - $50,000 annually Employee group: Full Time Schedule: 37.5 hours per week Exempt Status: Exempt Location: 07-MD:Peabody Institute Department name: 10001007-Communications and Web Services Personnel area: Peabody
The successful candidate(s) for this position will be subject to a pre-employment background check.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.