Produce and disseminate strategic, creative, and innovative content for the College’s digital communications channels, including social media, web, and email; all in support of the College’s strategic goals. Manage the technical aspects of certain digital communications channels, including apps used for alumni/advancement marketing, advancement related events such as Homecoming and Reunion, other high-profile activities such as Commencement, and certain alumni/fundraising websites.
1.Extend the College’s visual brand identity and storytelling effectiveness through digital communications including video, photography, graphics, and animations. Provide creative digital content and technical support to enhance critical institutional marketing efforts—in particular, those related to admission and advancement. Ensure high-quality, targeted, and coordinated digital messaging rooted in the College’s strategic priorities; work to continually integrate and express the College’s brand identity.
2.Create and publish content (videos, GIFs, slideshows, etc.) for social media platforms. Create and publish search and UX-optimized web content across multiple College web properties. Collaborate with others to create a dynamic, engaging online presence focused on supporting high-profile marketing efforts, especially those related to admission and advancement. Participate with divisional colleagues in creating multimedia content and developing/executing a coordinating social media and web strategy. Maintain social media accounts by monitoring comments, replying/engaging as needed, creating updated videos and graphics, and monitoring paid social media initiatives. Manage the online giving form.
3.Collaborate with the Director of Advancement Communications and the Assistant Director for Digital Services to create a dynamic, online presence for high-priority marketing partners, e.g., admission and advancement. Oversee the creation of emails; and coordinate, prioritize, edit, and facilitate e-communications related to solicitations, news, and events.
4.Source digital content by attending College events, programs, and activities and by collaborating with students, faculty, and staff to gather/develop storytelling assets. Develop a network of sources and a personal proficiency for identifying, collecting, producing, and distributing timely story content for distribution on digital platforms.
1.Perform all other duties as may be required.
Education and Experience Required:
Bachelor's Degree from an accredited institution required.
Three to five years' experience in professional communications with emphasis on digital communications or an equivalent combination of education and experience required.
Solid writing skills.
Fluency in digital communications, especially web-based messaging systems, social media channels, and web content management systems.
Proven video and graphics editing/production capabilities.
Proven photographic abilities.
Specific familiarity with Adobe Creative Suite, YouTube Studio, general CMS experience, and Content Management Systems.
Employee Status: Full Time
Union Status: Non-Union
Providence College does not discriminate against any person because of race, color, national and ethnic origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation, gender identity, religion, disability, age, veteran status, or genetic information. The College will develop, and from time to time update, an affirmative action program and will insist on a good-faith effort on the part of its employees to comply with the program. The College will request and expect its agents and those with whom it conducts its affairs to meet the commitment of this important program.
Special Instructions to Applicants:
Please provide links to online portfolios or other representations of relevant work.
Internal Number: 5414
About Providence College
Notice of Non-Discrimination Providence College admits students of any race, color, national and ethnic origin, sex, gender, sexual orientation, gender identity, religion, disability, age, or veteran status, and without regard to genetic information, to all the rights, privileges, programs, and activities generally accorded or made available to students at the College. It does not discriminate on the basis of race, color, national and ethnic origin, sex, gender, sexual orientation, gender identity, religion, disability, age, veteran status, genetic information, or any other applicable legally protected basis, in the administration of its education policies, admission policies, scholarship and loan programs, athletic and other College-administered programs, and employment policies. In accordance with Title IX, it does not discriminate on the basis of sex in its educational programs or activities. Nothing in this Notice shall require Providence College to act in a manner contrary to its Dominican mission and the teaching and tenets of the Catholic Church, and the College reserves the right to take actions designed to ensure and promote its Catholic and Dominican mission. The College’...s Equal Opportunity/Affirmative Action Officer, and ADA/Section 504 Coordinator is the Associate Vice President for Human Resources (Kathy Alvino, Harkins 302, 401.865.2430, email@example.com). The Title IX Coordinator is the Assistant Vice President for Student Development and Compliance (Dr. James Campbell, Slavin 203, 401.865.2676, firstname.lastname@example.org). The Title IX Coordinator is assisted by deputy coordinators, including members of the faculty and the administration (http://www.providence.edu/sexualharassment). Inquiries regarding ADA/Section 504 issues for students may be directed to the Office of Academic Services (Jonathan Gomes, Library 229, 401.865.2470, email@example.com) and the Office of the Assistant Vice President for Student Development and Compliance (Dr. James F. Campbell, Slavin 203, 401.865.2676, firstname.lastname@example.org.