Purpose of Position: The Director of Integrated Marketing, for the Johns Hopkins University School of Advanced International Studies (SAIS).
SAIS has recently reimagined its flagship degree in international affairs, added new degree programs including several online programs, and is preparing to move its DC campus in 2023 from its current Dupont Circle location to its new home at 555 Pennsylvania Ave. It is an exciting time at the school and this role will be critical in helping to accelerate our efforts across the international relations education landscape by working closely with internal units and collaborating cross-functionally to align and elevate our marketing efforts with respect to the highly competitive and growing graduate school landscape. This position would be based at the Washington, DC campus.
Reporting to the Senior Director of Marketing, Communications and Community Engagement, the Director of Integrated Marketing is responsible for developing and executing integrated marketing strategies, branding and positioning for all SAIS academic programs across its three campuses (Washington, Bologna and Nanjing). In collaboration with Global Enrollment and Recruitment, Academic Affairs and other key internal units, this position will help to drive enrollment and elevate and retain SAIS’ position as a global brand and top tier graduate school of international affairs. This position leverages digital, traditional and partnership marketing tools to implement marketing strategy across all platforms including SAIS’ website, advertising, and social media platforms and publications. S/he is also responsible for driving engagement, marketing, and brand positioning across all academic programs.
The Director of Integrated Marketing will seek to elevate marketing metrics and other assessment tools to determine target market demographics and behavior, and to measure the success of marketing vehicles; determine market niche and segmented markets; and identify market dynamics, patterns, behaviors and competitors to support overall marketing strategy. This position will work in partnership with SAIS colleagues and leaders to develop marketing strategies and campaigns that highlight the important programs and people of Johns Hopkins-SAIS’ while managing and maintaining the School’s image and brand identity.
Knowledge and Skills:
Excellent ability to develop and execute against strategic integrated multichannel marketing plans
Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
Extensive experience in optimizing marketing processes from brand/program awareness to conversion to retention
Strong understanding of how to implement and integrate digital marketing channels including SEO/SEM, emails/CRM, web content management, analytics, and Slate platform
Exceptional knowledge of the latest digital and integrated marketing tools and tactics, and market research
Demonstrated ability to analyze and synthesize data and glean actionable insights that inform strategy
Outstanding interpersonal communication and listening skills
Excellent analytical and problem-solving skills
Collegial self-starter who can take the initiative, work proactively both independently and as part of a marketing communications team
Results-oriented with high standards for self and team
Proven track record of developing and leading direct reports, and providing support to internal teams and external partners
Strong strategic skills and approach
Ability to develop and manage significant projects in an expedited manner, with respect to budget and timelines
Experience managing a budget, interdepartmental and external vendor relationships
Demonstrated understanding of, and appreciation for, cultural practices and global perspectives
Education, Experience, Licensure, Certification: Bachelor’s degree in related field required. Master's degree preferred. Five years of related experience required. 7-10 years marketing, brand positioning, and digital marketing experience strongly preferred; higher education marketing experience highly desirable; experience leading and directly managing teams preferred. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Essential Duties & Responsibilities:
Primary Duties and Responsibilities Integrated Marketing (60%)
Lead the planning, development and execution of marketing strategies for degree programs in close collaboration with global enrollment and recruitment, and academic affairs teams to develop core marketing strategy for student recruitment and degree programs
Manage advertising campaigns, media planning and buying efforts across all digital and traditional tools for all degree programs
Utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media experience to build brand/program awareness, generate leads and engagement with students
Ensure strategies, plans and execution is highly integrated with other marketing functions including creative, communications, events and marketing operations
Develop and execute against conversion best practices, manage and benchmark against competitive research and analysis
Ensure brand standards across all marketing channels, publications and platforms
Digital Leadership (20%)
Manage all digital marketing channels (e.g. website, email campaigns, social media, etc.) to ensure brand consistency
Lead and manage SAIS website strategy to ensure flawless execution of content and marketing across every department including optimizing SEO
Manage relationship with external web vendor to ensure website is employs best practices, is up-to-date, addresses the needs of the audience, and is flawlessly executed against core strategy
In collaboration with social media manager, guide social media strategy to ensure integration across social media platforms
Lead measurement and tracking of marketing initiatives, competitive analysis, and report out learnings and revised plans to management, key partners and marketing team
Direct Leadership and Management (20%)
Manage 3-4 direct reports to achieve goals including Associate Director for Marketing, Social Media Manager and Webmaster
Manage vendor relationships of web and marketing agencies
Make recommendations for and manage respective budget items related to marketing, web agency budgets and ensure alignment with department goals
Serve as unit’s marketing liaison with key teams including Global Admissions and Recruitment, Academic Affairs and Global Careers
Other duties as assigned
Classified Title: Sr. Communications & Marketing Manager Working Title: Director, Integrated Marketing Role/Level/Range: L/04/LD Starting Salary Range: Commensurate with Experience Employee group: Full Time Schedule: M-F/8:30am-5:00pm Exempt Status: Exempt Location: 01-DC:District of Columbia Department name: 10000893-Marketing & Communications Personnel area: SAIS
The successful candidate(s) for this position will be subject to a pre-employment background check.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.