George Mason University Volgenau School of Engineering, Office of Graduate Admissions and Enrollment Services Graduate Communications Coordinator
The George Mason University Office of Graduate Admissions and Enrollment Services, within the Volgenau School of Engineering (VSE), seeks a motivated, critical thinker with outstanding communication and organizational skills. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
About the Position:
This position will work independently and collaboratively with Graduate Academic Affairs and with VSE departments and university-wide constituents. The Coordinator will report to the Director of Graduate Admissions and Recruitment.
The Graduate Communications Coordinator position involves responsibility for the creation and roll out of marketing materials for graduate programs in the Volgenau School of Engineering. The Graduate Communications Coordinator is expected to perform duties across graduate recruitment efforts to include, but not limited to, working directly with prospective students, participating in recruitment events, and assisting with administrative tasks to include phone calls, emails and walk-ins.
Oversee and manage the Customer Relationship Management (CRM) tool to develop detailed communication plans;
Develop written content, integrate videos, and work with various communications and marketing projects, both within teams and independently;
Set up filters, reports, and campaigns to effectively communicate with prospective students at each stage of the admission lifecycle;
Coordinate with program directors and departmental constituents regarding communication plans, prospective students and reports;
Track communication statistics and broadcasts through the CRM.
Website Content/Event Campaigns
Write and update web content for the VSE Graduate Admissions webpages, including but not limited to, using pictures and videos to help drive prospective students to the website;
Use Google Analytics to track web traffic;
Write content for and build event campaigns.
Utilize social media platforms to market and attract prospective students to take-action and; in collaboration with the Office of Graduate Academic Affairs, promote graduate student engagement;
Create and implement paid and unpaid marketing ads and campaigns on a variety of social media platforms;
Other duties as assigned.
Bachelor's degree or equivalent work experience in communications and/or marketing;
Higher Education admissions experience;
Outstanding communication skills;
Demonstrated experience writing and developing creative and compelling marketing content;
Highly organized with great attention to detail;
Ability to work independently and in teams;
Ability to take initiative and complete projects and/or assignments with minimal supervision;
Strong analytical skills with proven, effective application of those ideas into procedures;
Willingness to assist with recruitment activities outside of normal business hours and occasional weekends;
Demonstrated customer service experience;
Ability to manage competing priorities effectively;
Flexibility and willingness to occasionally work outside of normal business hours, remotely, as needed.
Demonstrated experience in creating and editing web content;
Demonstrated experience in creating and editing event campaigns;
Experience with Salesforce/TargetX or other Customer Relationship Management (CRM) systems;
Above average experience with social media;
Experience with paid social media advertising.
Mason Engineering: The Future of Engineering is Here
The Volgenau School of Engineering at George Mason University is a fast-growing force for innovation in research and education. The school boasts more than 8,600 students in 37 undergraduate, master's, and doctoral degree programs, including several first-in-the-nation offerings. Of the 250 full-time faculty who comprise the School, 90 are tenured, 50 are tenure-track, 85 are instructional faculty, and 25 are research faculty. As part of a nationally ranked research university, its research teams expended more than $60 million in sponsored research awards last year and has projects with over $400 million in current and anticipated awards. Located in the heart of Northern Virginia's technology corridor, Mason Engineering stands out for its research in many leading areas including artificial intelligence, data analytics engineering, cybersecurity engineering, biomedical imaging and devices, community-based healthcare, autonomous systems, 5G communications, systems architectures, computational biomedicine, advanced materials and manufacturing, sustainable infrastructure, and more. The School encourages multidisciplinary research and provides faculty with opportunities to work with other disciplines.
George Mason University is the largest public research university in Virginia, with an enrollment of over 38,000 students studying in over 200 degree programs. Mason is an innovative, entrepreneurial institution with national distinction in a range of academic fields. It was classified as an R1 research institution in 2016 by the Carnegie Classifications of Institutes of Higher Education. Mason is located in the City of Fairfax in Northern Virginia at the doorstep of the Washington, D.C., metropolitan area, with unmatched geographical access to a number of federal agencies and national laboratories. Northern Virginia is also home to one of the largest concentrations of high-tech firms in the nation, providing excellent opportunities for interaction with industry. Fairfax is consistently rated as being among the best places to live in the country and has an outstanding local public school system.
In conjunction with Amazon's decision to establish a second headquarters in Northern Virginia, the Commonwealth of Virginia announced a multi-year plan to invest in the growth of degree programs in computing, and George Mason University has committed to accelerate its plans to grow its capacity in computing and high-tech fields. Among the exciting initiatives being undertaken by the university are the launch of the Institute for Digital InnovAtion (IDEA), a university think tank and incubator to serve the digital economy, and the expansion of its Arlington Campus with a planned 400,000 square foot Digital InnovAtion Building. These initiatives reflect hundreds of millions of dollars in new investment by Mason that will rapidly elevate Mason's already leading national position in computing and related areas. We also expect multiple joint faculty positions funded by Virginia's Tech Talent Investment Program.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
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George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
Internal Number: 49231
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.